brochure printing

As brochure printing becomes ever more complex, both in terms of technology and creativity, we examine ways to think outside the box and come up with something truly unique.

The majority of brochures are only 20 or 30 pages long at most. And once you’ve designed an eye-catching front cover, sorted out your typography and layout, included some great images and compelling copy, one brochure is much like another, right?

Wrong.

From large corporates to individual creatives, everyone is trying to think outside the box these days and brochure printing is becoming ever more complex in an attempt to keep up with new design ideas and technical requirements.

So how can you make your brochure designs have that je ne sais quoi, that little bit of something extra that makes them stand out from the crowd and starts people talking? One way to make a difference is through the physicality of the brochure itself. Whether it’s by using especially large or very tiny paper, by utilizing unusual folding techniques or by including something your audience isn’t expecting, doing something unusual can not only be great fun to design, but be fresh and stimulating to your readers, and that’s got to be good news