The printing industry to personalized to meet consumer demand

The development of electronic technology and people's personalized pursuit of the increasingly apparent, making digital printing has make a spurt of progress of development, but it also requires digital printing must be constant pursuit of innovation, to personalized printing to constantly meet the market demand!

Personalized printing in foreign countries known as on-demand printing (Print On Demand), namely the printed image and text by changing the preset content and format, each printing can be specific to a particular object design and printing. Personalized printing is very reminiscent of a variable or a short version of printing printing. Variable printing, printing the variable is a common characteristic, but the traditional printing in mass between variable, and personalized printing volume within the variable. As for the short version, outstanding is the batch size, did not reflect the personalized content.

Printing should be 3 part includes the prepress, printing, after printing, personalized printing is not only personalized design, but the set design, printing and Postpress in one. Personalized printing application range is very extensive. Personalized printing marketing is the main form of driven by provider type and driven by a customer type, then the personalized printing development required how technology? In recent years, support of personalized printing digital printing machines become more mature, faster, higher quality, and more reliable performance, each printing costs are also rapidly decline; new technology and work process so that the production process is more perfect and can realize automation, the rapid growth of Internet to make personalized advantages, data processing as well as the personalized printing to provide support. All this provides a basis for the development of personalized printing.

However, personalized printing is facing many challenges, in the process of implementing the first: it is pure technical problems, but also market and management issues, including the need for standards, data processing and security, 印张 accuracy, binding and subsequent processing requirements, market acceptance degree and demand. Second: from the perspective of the current development situation, it has not become a real mature industry. The key problem to have more industry and printing enterprises invested its asked, personalized printing add power, the market potential into reality, but also open up new profit point of personalized printing. According to IBM according to the survey, 71% of customers with personalized printing in the next two or three years, 43% of which will use color personalized printing technology.

At present, the personalized printing in abroad in the field of printing on demand growth is very Shaanxi, in part because producers have begun to consciously target customers to develop a target market of their own: on the other hand is the end user more and more printing products emphasize their individuality, to printing quality requirements increasing, so as to promote the application of personalization printing.

In China, the development of personalized printing there are two main obstacles: one is the personalized printing market has not yet formed, scale and too little, also had not been paid enough attention; two are engaged in personalized printing cost is too high, while also taking into account the capacity of enterprises, the actual situation to choose suitable equipment for other enterprises; on the one hand, because of the influence of traditional printing concept, most people have formed a kind of ingrained ideas: printing only big batch business.

Although such a personalized printing market, but one thing is for sure, print to the individual development is a trend, on behalf of the printing direction in the future, the potential market will become a new space for the development of printing enterprises. With the application of F biochemical printing, there will be more and more enterprises to realize the dream, beautifully printed annual reports, books, manuals, documents, samples, enable enterprises to establish a good image, to win in the competition.